Cropping a widescreen shot to vertical throws away two thirds of the picture and usually the subject with it. Reframing keeps the subject and paints the missing edges, so one cut can go out everywhere.
Paint the edges, don't chop the sides
A normal crop can only keep what was already in frame. Reframing generates what a taller frame would have seen (more floor, more sky, more room) and keeps the subject where it belongs.
16:9 to 9:16 for Reels, Shorts and TikTok, plus 1:1, 4:5 and 21:9
The subject stays in frame instead of drifting out of a fixed crop
Prompt-guided on some models, fully automatic on others
Cut once, publish to every platform
Finish the edit in the ratio it was shot in, then reframe on the way out for each channel. Because the result is a clip in your library, you can drop it straight onto a vertical timeline and export as normal.
One master edit rather than a separate cut per platform
Billed on the length of the clip you feed in, quoted before you run
Pairs with the expand-frame model when you want new background as well
Questions
Is reframing the same as cropping?
No. A crop can only discard picture. Reframing generates the parts of the frame that were never filmed, so a tall 9:16 version has new content above and below the original widescreen strip.
Will my subject stay in shot?
Yes. A fixed crop loses anyone who moves; the reframing model tracks the subject and builds the new frame around it.
Which ratios can I output?
9:16, 16:9, 1:1, 4:5, 5:4, 4:3, 3:4 and 21:9, depending on the model you pick. The picker lists what each one supports.
How long a clip can I reframe?
Some models cap the input at around ten seconds, and the picker says so before you spend anything. Longer sequences reframe shot by shot.
What if I want a wider frame rather than a taller one?
Use the expand-frame model on the same task. It takes a prompt and paints new picture outward, which is how a tight shot becomes something wider.